Top 5 Beauty Retail Apps in Nigeria: Q3 2025 Performance

The third quarter of 2025 saw varying performance trends among the leading beauty retail applications in Nigeria. Based on data from Sensor Tower, here's an overview of the top five apps:

Think Dirty experienced consistent weekly revenue, mostly maintaining around $1-$2, with a peak early in the quarter. Downloads started at 2.4K and gradually decreased to 489 by the end of September. Active users fluctuated slightly, beginning at 12.8K and ending the quarter at 11.6K.

Oriflame saw a steady increase in downloads, starting at 570 and peaking at 791 in early September. Active users followed a similar pattern, growing from 13.5K to a high of 15.6K during the same period.

StyleKorean had a modest download count, beginning at 272 and declining to 61. The active user base remained relatively stable, fluctuating between 600 and 800.

Care to Beauty: Cosmetics Shop experienced a notable increase in downloads from 23 to a peak of 273 in late August, before dropping sharply towards the end of the quarter.

Purplle Online Beauty Shopping saw a significant spike in downloads, particularly in September, rising to 692. Active users also surged from 269 to over 1.2K by mid-September, reflecting increased engagement.

For further insights and detailed data, Sensor Tower provides comprehensive analytics on app performance across various metrics.